Funnel Pipeline
—
Leads
—
sched ÷ leads
—
Tours Sched.
—
comp ÷ sched
—
Tours Comp.
—
won ÷ comp
—
Closed Won
Blended Cost Per Stage Paid Spend ÷ All Leads/Stages
Total Spend
—
Blended CPL
—
spend ÷ all leads
Blended CP Tour
—
spend ÷ tours completed
Blended CP Close
—
spend ÷ closed won
Top Sources by Lead Volume
| Source | Leads | Tours Sched. | Tours Comp. | Closed Won | Close Rate |
|---|
Top Buildings by Lead Volume
| Building | Leads | Tours Sched. | Tours Comp. | Closed Won | Close Rate |
|---|
Cohort Analysis — by Lead Create Month
ⓘ Recent cohorts (last 45 days) are marked MATURING — leads haven't had enough time to convert yet, so rates will appear lower than actual.
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Funnel by True Source
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Blended Cost Per Stage
Paid Spend ÷ All Leads
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Ad Spend by Building & Channel
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First Touch = channel that originally brought the lead in.
Last Touch (True Source) = channel that gets final credit.
Shift = credit moved between channels. Same = consistent attribution.
First Touch → Last Touch Path Analysis
Show:
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Channel Performance — First Touch vs Last Touch
First Touch Source
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Last Touch — True Source
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↑ Using global date range and building filter
Total Monthly ARR
—
active tenants (rent roll)
Total Realized LTV
—
rent × months since move-in
Matched Customers
—
HubSpot ↔ Rent Manager
Avg LTV / Customer
—
customer-level (all units)
Avg Tenure
—
months since move-in
Blended CAC
—
total spend ÷ closed won
Blended Avg LTV
—
per matched customer
Blended LTV:CAC
—
target: > 3x
LTV:CAC Gauge
0x
3x target
5x+
Revenue & LTV by True Source
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Building & Capacity
Building
Total Units
Units Available
Sq Ft Capacity
Total Sq Ft
Sq Ft Leased
Scenario
Base = historical avg · Best = +20% on rates · Worst = −20%
Rate Assumptions (drag to adjust)
Sched. Rate
40%
hist: 40%
Show Rate
42%
hist: 42%
Close Rate
21%
hist: 21%
Budget Assumptions
Blended CPL ($)
Avg Unit Size (sqft)
CPL auto-populated from YTD blended average. Adjust as needed.
Required to Fill Building
Units to Fill
—
closed won needed
Leads Needed
—
to generate
Tours Sched.
—
required
Tours Comp.
—
required
Budget Required
—
total spend needed
Per Unit CAC
—
cost to acquire 1 tenant
Occ. Rate After
—
if target met
Lead Velocity
—
wks at current pace
Funnel Waterfall
Sq Ft Occupancy View
Sq Ft Occupancy
—
of total sq ft
Sq Ft Available
—
to lease
Unit Equiv.
—
at avg unit size
Budget to Fill
—
based on sq ft avail
Leads Needed
—
to fill sq ft
Cost / Sq Ft
—
budget ÷ sq ft avail
vs Unit Budget
—
difference
Weeks to Fill
—
at current velocity
Sq Ft Breakdown
Leased
Available
—
—